December 4, 2022

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023

From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive […]

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4 Free Marketing Hacks Most First-Time Entrepreneurs Fail to Utilize

Marketing Best Practices / Lane Houk

Here are four free marketing hacks most first-time entrepreneurs gravely underestimate and underutilize, plus a fifth bonus hack that can make you millions. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I

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Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Marketing Strategy / Lane Houk

Video marketing is one of the most efficient ways to connect with customers and promote your eCommerce business. It’s an engaging way to show off your products, services and build trust with potential and current customers. Jorge Zuñiga Blanco, a seasoned business professional and marketing expert, explores the value of video marketing for eCommerce businesses. Video

Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses Read More »

Google Adds 2 New Metrics To GA4 Reports

SEO / Lane Houk

Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average session duration are now available in Explorations and Reporting Customization in

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Google adverts for the win: ace the digital marketing with GHC

Digital Marketing / Lane Houk

Our digitally connected world now requires that things be done a little differently. Marketing now isn’t something done on the paper, it’s online now. So is the rest of the world. Competing on a platform as large as the internet for an attention span that is receding means that only one can be king. One

Google adverts for the win: ace the digital marketing with GHC Read More »

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023

4 Free Marketing Hacks Most First-Time Entrepreneurs Fail to Utilize

Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Google Adds 2 New Metrics To GA4 Reports

Google adverts for the win: ace the digital marketing with GHC

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