What is a Marketing Center of Excellence?
December 10, 2022
What is a Center of Excellence? Many professionals and marketers really haven’t heard of this term in their experience before. A center of excellence is
Meet The Author
Lane Houk
Author | CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert ---
Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency.
As the Managing Partner of Quantum Agency, a white-label marketing agency, he leads a cross-functional marketing team that delivers quality white-label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies.
Blog Post
Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers
December 9, 2022
What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important
Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T
December 9, 2022
Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update
AdLift wins SEO and Content Marketing duties of Wingreensworld.com
December 7, 2022
AdLift, a global digital marketing agency has won the SEO, Content Marketing and Content Writing mandate for packaged foods company Wingreens Farms Pvt. Ltd. The
How This Leading Bristol-Based SEO And Digital Marketing Agency Has Helped Its Clients Grow More Than 371% Since The Pandemic
December 6, 2022
The SEO agency has cracked the algorithm that allows it to help clients thrive in the online space. Since the first pandemic lockdown kicked in,
How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market
December 5, 2022
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving business. The
Why a feminine wellness brand is prioritizing its organic social media strategy
December 5, 2022
As marketers plan to increase budgets next year and prioritize investments like social media and martech, according to eMarketer, The Honey Pot Company, a feminine wellness
If Your Most Important Page Is Terrible, Then That Is Not Good For SEO
December 5, 2022
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if
Medium Rare scoops 7 awards at International Content Marketing Awards 2022
December 5, 2022
Medium Rare capped off a stellar night last Friday at the International Content Marketing Awards in the UK, taking home trophies in seven categories. Foremost
From Web 3.0 to Metaverse: 10 digital trends that defined 2022
December 5, 2022
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape
