Content Marketing

AdLift, a global digital marketing agency has won the SEO, Content Marketing and Content Writing mandate for packaged foods company Wingreens Farms Pvt. Ltd. The account was won in a multi-agency pitch. Wingreens World has a coming together of India’s most loved new-age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest. It

Medium Rare capped off a stellar night last Friday at the International Content Marketing Awards in the UK, taking home trophies in seven categories. Foremost among the wins was the Grand Prix award for Large Agency of the Year. Hosted by the Content Marketing Association, the 2022 awards saw a record number of entries submitted

From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive

Digital Marketing, backed by technological breakthroughs, has come a long way in changing the world around us. As a result, artificial technology, machine learning, and automation are at the heart of every business across industries. And the world of marketing is no exception. AI and ML are crucial in helping brand managers make strategic decisions.