SEO

Comprehensive Guide to Performing Technical SEO audits

Mastering SEO Audits: A Step-by-Step Guide to Boost Rankings and Drive Results

Leave a Comment / News, SEO /

Unlock the Power of SEO Audits: A Proven Strategy for Higher Rankings and Traffic Performing a thorough SEO audit is critical for diagnosing and improving website performance. Below are essential steps, combining insights from technical SEO experts across multiple sources to provide you with a framework for your technical SEO audits. This type of audit […]

Mastering SEO Audits: A Step-by-Step Guide to Boost Rankings and Drive Results Read More »

the periodic table of ranking factors in 2024

The Ultimate Guide to SEO in 2024: Mastering the Periodic Table of SEO Elements

Leave a Comment / SEO, News /

Mastering the SEO Ranking Factors that Matter In digital marketing, SEO is a pivotal strategy for enhancing website visibility in search engine results and driving organic traffic which typically drives the highest quality, highest intent leads to any business. The Periodic Table of SEO Elements has been published by Search Engine Land since 2011 and

The Ultimate Guide to SEO in 2024: Mastering the Periodic Table of SEO Elements Read More »

The new GBP listing appeal and reinstatement process

Stay Ahead: Unraveling the New GBP Appeal Process for Agencies

Leave a Comment / SEO /

Author: Lane Houk Understanding Google’s New GBP Listing Suspension and Re-verification Process for Local SEO In the dynamic world of digital marketing, Google’s updates to its GBP (Google Business Profile) listing suspension and re-verification process are pivotal. For agencies specializing in local SEO, grasping these changes is essential. This article offers an in-depth analysis of

Stay Ahead: Unraveling the New GBP Appeal Process for Agencies Read More »

Mastering the Digital Labyrinth: How to Navigate Google’s Core Updates and Leverage the Power of E-E-A-T in Your Agency’s SEO Strategy

Leave a Comment / SEO, Content Marketing, Marketing Strategy /

Understanding Google Core Updates… What are they anyways? In today’s digital landscape, which sometimes feels a lot more like a labyrinth, understanding Google’s frequent algorithm shifts is paramount for marketers. As the digital giant continually refines its search systems, agency’s must adapt to stay relevant and keep SEO results trending in the right direction in

Mastering the Digital Labyrinth: How to Navigate Google’s Core Updates and Leverage the Power of E-E-A-T in Your Agency’s SEO Strategy Read More »

Local Ranking Factors 2023 interview with Darren Shaw and Lane Houk from the Marketing Center of Excellence

Local Ranking Factors for 2023 Discussed by Experts, Lane Houk and Darren Shaw, on Live Interview

Leave a Comment / SEO /

Whitespark Founder Gives Preview of the 2023 Google Map Pack Ranking Factors in Live Interview on Marketing Center of Excellence The Marketing Center of Excellence is excited to announce its latest episode featuring a live interview with Darren Shaw, Founder of Whitespark. The episode explores the 2023 Local Ranking Factors for Google Map Pack rankings,

Local Ranking Factors for 2023 Discussed by Experts, Lane Houk and Darren Shaw, on Live Interview Read More »

Google EEAT - skating to where the puck is going

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

Leave a Comment / News, Content Marketing, Google News, Marketing Best Practices, Marketing Strategy, SEO /

Ushering in the era of EEAT | E-A-T gets an extra E for Experience   If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T.

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust Read More »

The Content Marketing Hub 2.0, A Free Library of Content Marketing Resources for 2021

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources

Content Marketing, Marketing Best Practices, Marketing Strategy, SEO /

Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources Read More »

20 Great Examples of PowerPoint Presentation Design [+ Templates]

Best Practices: Great PowerPoint or Google Slides Presentation Design

Marketing Best Practices, Content Marketing, SEO /

What makes a good PowerPoint or Google Slides presentation? When it comes to PowerPoint or Google Slides presentation design, there’s no shortage of avenues you can take. This is a very informative post from HubSpot that goes into best practices for presentations and provides some great examples that you can follow!   

Best Practices: Great PowerPoint or Google Slides Presentation Design Read More »

Best practices to demonstrate Google E-A-T

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

SEO, Content Marketing, Digital Marketing, Google News, Marketing Best Practices, Marketing Strategy, News /

What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers Read More »

Google EAT and the Helpful Content Update Masterclass

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

Podcast, Content Marketing, Marketing Best Practices, Marketing Strategy, News, SEO /

Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise,

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T Read More »

Thank You To Our Sponsors

Quick Links

Follow the Marketing Center of Excellence on Google News

About Us

The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.

Contact Us

Get In Touch
Facebook Twitter Instagram Linkedin Product-hunt Spotify Google Amazon Youtube
Scroll to Top