About The Marketing Center of Excellence
The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies. Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.
About This Episode
In this episode, we do a modified deep-dive with subject matter experts Glen Ingram and Joshua Fletcher into the topic of the Americans with Disabilities Act (ADA) and how it applies to website development in 2020, what legal liabilities marketing agencies should be aware of, how to educate business owners on this all-important topic and how to help them subsidize the cost of becoming ADA compliant through IRS tax credits.
Glen Ingram, Joshua Fletcher and Mike Haydon partnered to form WebA11y, a website accessibility training and white-label ADA-compliant website development firm.
For more info about WebA11y, visit their website at https://weba11y.net
Best Practices & Strategies Discussed
- Website development best practices under the ADA
- Consultative approach to educating businesses on the topic
- How to use the IRS tax credit opportunity to help business and close more website projects
- Why ADA compliant websites are better for SEO