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About The Marketing Center of Excellence
The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies. Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.
About This Episode
In this episode, I have a great dialogue with two veteran healthcare marketing experts who have had a number of direct experiences with healthcare centers of excellence. We discuss the dynamics of a center of excellence and how these principles and strategies can be applied to a marketing center of excellence or other business applications where a brand has a mission to truly excel in a focus area or niche.
About CSuite Solutions
Their practice consists of highly competent and experienced C-Level executives with diverse skills who serve as Trusted Advisors to their peers in the healthcare industry.
Best Practices & Strategies Discussed
- What is a center of excellence?
- Elements of a successful center of excellence
- How to apply these principles to your own CoE
- Benefits of developing a CoE in an organization or industry niche