The Marketing Center of Excellence podcast recently released its second episode, which features Glen Ingram and Joshua Fletcher of WebA11y. The topic of discussion was the Americans with Disabilities Act (ADA) and how it applies to website development in 2020, what legal liabilities marketing agencies should be aware of, how to educate business owners on this important topic, and how to help businesses subsidize the cost of becoming ADA compliant through IRS tax credits.
Glen Ingram and Joshua Fletcher, along with Mike Haydon, partnered to form WebA11y, a website accessibility training and white-label ADA-compliant website development firm. Ingram and Fletcher serve as the firm’s Chief Compliance Officer and Chief Communications Officer, respectively.
Glen Ingram is the owner of Web Search Pros, an ADA compliant website design and search engine marketing company. An internationally-certified accessibility specialist, Ingram has over twenty years of sales and management experience and a few million dollars of personal sales. He is considered a subject matter expert on building websites that comply with the Americans with Disabilities Act and similar state laws.
Joshua Fletcher is the founder of Search Explosion. As an internationally renowned trainer, coach, and speaker, he helps people understand and leverage the internet as a vehicle for communication, sales, community, and marketing. Fletcher is considered a subject matter expert in the field of SEO and has ranked over 16 million URLs and over a million city keywords on page one of Google.
The podcast episode covered the following best practices in the area of ADA compliance:
- Website development best practices under the ADA
- Taking a consultative approach to educating businesses on the topic
- How to use the IRS tax credit opportunity to help business and close more website projects
- Why ADA compliant websites are better for SEO
By providing access to the foremost thought leaders in the marketing world, The Marketing Center of Excellence offers guidance, best practices, research, support, and training to marketers. A ‘center of excellence‘ is defined as “a physical or virtual center of knowledge concentrating existing expertise and resources in a discipline or capability to attain and sustain world-class performance and value.” Whether the marketer is new to the industry or an experienced veteran, The Marketing Center of Excellence promises to be a valuable resource.
The Marketing Center of Excellence is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies. The informative podcast interviews experts in the industry to glean best practices, strategies, and mistakes to avoid for agencies and marketing executives.
For more information about The Marketing Center of Excellence Podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com. The team can be reached by email at [email protected] or by phone at 1 (833) 383-9773.