About The Marketing Center of Excellence
The Marketing Center of Excellence, a marketing education community, announces the launch of its podcast. The informative podcast focuses on interviewing experts in the industry to discuss best practices and strategies and to point out mistakes for agencies and marketing executives to avoid. Listeners will glean practical tips, actionable strategies, detailed case studies, and everything else needed to scale a digital agency.
Hosted by Lane Houk, one of the founders of The Marketing Center of Excellence, the inaugural episode of the podcast features an interview with Josh Nelson. Nelson is the founder of the Seven Figure Agency system and the CEO of Plumbing & HVAC SEO, an Inc 5000 company.
About Josh Nelson
As one of the most sought-after experts in internet marketing and SEO, he is known for helping plumbing and HVAC contractors increase their sales, grow their revenues, and dominate their local competition by marketing online more effectively. Nelson has had the opportunity to work with hundreds of contractors across the United States and internationally. With his help and expertise, clients that had virtually no online presence now dominate the search engines in their market and receive hundreds of calls each month directly via the web.
On the podcast, Lane and Josh discuss Josh’s journey to overwhelming success. From failing at his first venture in a website develpment company to his time with ReachLocal to his second entrepreneurial venture when he began his digital marketing agency in 2011 with zero clients. Now, Nelson bills out over $370,000 per month or over $4 million per year. His experiences have given him a passion for helping entrepreneurs succeed, and he is on a mission to help one hundred agency owners grow to seven-figures in their agency over the next five years.
Nelson has also recently released a book entitled, “Internet Marketing for Plumbing & HVAC Companies: How to TRIPLE Your Sales by Getting Your Internet Marketing Right.” His articles on internet marketing had been published in plumbing and mechanical magazines, contractor magazines, and HVAC Insider, among other publications.
About this episode of The Marketing Center of Excellence Podcast
The podcast episode covered the following best practices:
- Project-based vs. MRR agency model
- The UVP or Unique Value Proposition
- Understanding an audience and identifying what the audience really wants
- Belief systems on how much to charge
- The generalist vs. the specialist approach to targeting
- Expert positioning and omnipresence
By providing access to the best and brightest thought leaders in the marketing world, The Marketing Center of Excellence is dedicated to offering leadership, best practices, research, support, and training for those in the marketing industry. Whether the marketer is brand new to the industry or a seasoned veteran, The Marketing Center of Excellence promises to be a valuable resource.
What is a Marketing Center of Excellence (MCoE)?
Gartner defines a COE as “a physical or virtual center of knowledge concentrating existing expertise and resources in a discipline or capability to attain and sustain world-class performance and value.” Wikipedia says “a center of excellence is a team, a shared facility or an entity that provides leadership, best practices, research, support and/or training for a focus area.”
The Marketing Center of Excellence is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.
For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com. The team can be reached by email at [email protected] or by phone at 1 (833) 383-9773.