About Us

Begin Your Agency's Transformation with Best Practices

At The Marketing Center of Excellence, we help agencies employ best-practices to improve internal business processes, customer-centricity, market leadership, and market innovation.
 

A marketing organization that is serious about driving a consistent approach needs to establish and document a set of practices and standards that drive performance and the ability to achieve scale.

 

This is essentially the work of a CoE:

  • Define a common set of best-practices and work standards.
  • Guide and assist—either directly or through instructional content, tools, templates, etc.—in the implementation of those best-practices and work standards.
  • Develop a governance process for those practices and standards.

The Marketing CoE will focus on…

  • Producing a monthly podcast with interviews of industry leaders and subject matter experts (SMEs)
  • Defining digital marketing methodologies and best-practices in 
  • Providing insights into technology tools and resources that can help agencies deliver better outcomes
  • Selecting and providing expertise in the agency’s business and marketing technology stac

Who's Behind The MCOE?

Here’s a quick introduction to our founders:

Lane A. Houk started his own digital agency in 2010 and transitioned to a white-label agency in 2019. Lane is also the co-founder of Quantum Newswire, a content marketing, PR and signal generation engine designed for digital agencies and SEO companies. 

Matt Henry joined Lane as a business partner in 2014 in the digital agency and now leads the software development team and innovation at Quantum Newswire. Matt brings a wealth of experience from the printing and tech industries. 

Are you an industry though leader or subject matter expert? We would love to interview you!

Get Industry Best Practices & Key Insights

About Us

The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies. 

Scroll to Top