About Us

Begin Your Agency's Transformation with Best Practices

At The Marketing Center of Excellence, we help agencies employ best-practices to improve internal business processes, customer-centricity, market leadership, and market innovation.

A marketing organization that is serious about driving a consistent approach needs to establish and document a set of practices and standards that drive performance and the ability to achieve scale.


This is essentially the work of a CoE:

  • Define a common set of best-practices and work standards.
  • Guide and assist—either directly or through instructional content, tools, templates, etc.—in the implementation of those best-practices and work standards.
  • Develop a governance process for those practices and standards.

The Marketing CoE will focus on…

  • Producing a monthly podcast with interviews of industry leaders and subject matter experts (SMEs)
  • Defining digital marketing methodologies and best-practices in 
  • Providing insights into technology tools and resources that can help agencies deliver better outcomes
  • Selecting and providing expertise in the agency’s business and marketing technology stac

Who's Behind The MCOE?

Here’s a quick introduction to our founders:

Lane A. Houk started his own digital agency in 2010 and transitioned to a white-label agency in 2019. Lane is also the co-founder of Quantum Newswire, a content marketing, PR and signal generation engine designed for digital agencies and SEO companies. 

Matt Henry joined Lane as a business partner in 2014 in the digital agency and now leads the software development team and innovation at Quantum Newswire. Matt brings a wealth of experience from the printing and tech industries. 

Are you an industry though leader or subject matter expert? We would love to interview you!

Get Industry Best Practices & Key Insights

About Us

The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies. 

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