Unlock the Power of SEO Audits: A Proven Strategy for Higher Rankings and Traffic Conducting a comprehensive SEO audit—encompassing technical SEO, on-page optimization, and off-page strategies—is essential for identifying issues, improving site health, and boosting search engine rankings. It is extremely helpful to have the website setup in Google Search Console and Google Analytics plus have […]
Mastering the SEO Ranking Factors that Matter In digital marketing, SEO is a pivotal strategy for enhancing website visibility in search engine results and driving organic traffic which typically drives the highest quality, highest intent leads to any business. The Periodic Table of SEO Elements has been published by Search Engine Land since 2011 and
The Ultimate Guide to SEO in 2024: Mastering the Periodic Table of SEO Elements Read More »
Author: Lane Houk Understanding Google’s New GBP Listing Suspension and Re-verification Process for Local SEO In the dynamic world of digital marketing, Google’s updates to its GBP (Google Business Profile) listing suspension and re-verification process are pivotal. For agencies specializing in local SEO, grasping these changes is essential. This article offers an in-depth analysis of
Stay Ahead: Unraveling the New GBP Appeal Process for Agencies Read More »
Understanding Google Core Updates… What are they anyways? In today’s digital landscape, which sometimes feels a lot more like a labyrinth, understanding Google’s frequent algorithm shifts is paramount for marketers. As the digital giant continually refines its search systems, agency’s must adapt to stay relevant and keep SEO results trending in the right direction in
Whitespark Founder Gives Preview of the 2023 Google Map Pack Ranking Factors in Live Interview on Marketing Center of Excellence The Marketing Center of Excellence is excited to announce its latest episode featuring a live interview with Darren Shaw, Founder of Whitespark. The episode explores the 2023 Local Ranking Factors for Google Map Pack rankings,
Ushering in the era of EEAT | E-A-T gets an extra E for Experience If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T.
Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check
Best Practices: The Content Marketing Hub | Library of Content Marketing Resources Read More »
![20 Great Examples of PowerPoint Presentation Design [+ Templates]](https://themarketingcoe.com/wp-content/uploads/2022/12/20-Great-Examples-of-PowerPoint-Presentation-Design-Templates.jpegkeepProtocol.jpeg)
What makes a good PowerPoint or Google Slides presentation? When it comes to PowerPoint or Google Slides presentation design, there’s no shortage of avenues you can take. This is a very informative post from HubSpot that goes into best practices for presentations and provides some great examples that you can follow!
Best Practices: Great PowerPoint or Google Slides Presentation Design Read More »
What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with
Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers Read More »
Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise,
Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T Read More »
The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.
