SEO

Google EEAT - skating to where the puck is going

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

Ushering in the era of EEAT | E-A-T gets an extra E for Experience   If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. …

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The Content Marketing Hub 2.0, A Free Library of Content Marketing Resources for 2021

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources

Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check …

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Best practices to demonstrate Google E-A-T

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with …

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Google EAT and the Helpful Content Update Masterclass

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise, …

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Google Discover performance reports improve accuracy

Google Discover performance reports improve accuracy

Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report …

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Skai Named #1 Search Engine Marketing and Social Media Marketing Provider to Digital Commerce 360's Top 1000 Retailers

Skai Named #1 Search Engine Marketing and Social Media Marketing Provider to Digital Commerce 360’s Top 1000 Retailers

Today, Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran company’s ongoing value and innovation since …

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The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.

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