SEO

The new GBP listing appeal and reinstatement process

Stay Ahead: Unraveling the New GBP Appeal Process for Agencies

Mastering the Digital Labyrinth: How to Navigate Google’s Core Updates and Leverage the Power of E-E-A-T in Your Agency’s SEO Strategy

Leave a Comment / SEO, Content Marketing, Marketing Strategy / By Lane Houk

Understanding Google Core Updates… What are they anyways? In today’s digital landscape, which sometimes feels a lot more like a labyrinth, understanding Google’s frequent algorithm shifts is paramount for marketers. As the digital giant continually refines its search systems, agency’s must adapt to stay relevant and keep SEO results trending in the right direction in …

Mastering the Digital Labyrinth: How to Navigate Google’s Core Updates and Leverage the Power of E-E-A-T in Your Agency’s SEO Strategy Read More »

Local Ranking Factors 2023 interview with Darren Shaw and Lane Houk from the Marketing Center of Excellence

Local Ranking Factors for 2023 Discussed by Experts, Lane Houk and Darren Shaw, on Live Interview

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

Leave a Comment / News, Content Marketing, Google News, Marketing Best Practices, Marketing Strategy, SEO / By Lane Houk

Ushering in the era of EEAT | E-A-T gets an extra E for Experience If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. …

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust Read More »

The Content Marketing Hub 2.0, A Free Library of Content Marketing Resources for 2021

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources

Content Marketing, Marketing Best Practices, Marketing Strategy, SEO / By Lane Houk

Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check …

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources Read More »

20 Great Examples of PowerPoint Presentation Design [+ Templates]

Best Practices: Great PowerPoint or Google Slides Presentation Design

Marketing Best Practices, Content Marketing, SEO / By Lane Houk

What makes a good PowerPoint or Google Slides presentation? When it comes to PowerPoint or Google Slides presentation design, there’s no shortage of avenues you can take. This is a very informative post from HubSpot that goes into best practices for presentations and provides some great examples that you can follow!

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

SEO, Content Marketing, Digital Marketing, Google News, Marketing Best Practices, Marketing Strategy, News / By Lane Houk

What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with …

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Google EAT and the Helpful Content Update Masterclass

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

Podcast, Content Marketing, Marketing Best Practices, Marketing Strategy, News, SEO / By Lane Houk

Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise, …

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T Read More »

If Your Most Important Page Is Terrible, Then That Is Not Good For SEO

SEO / By Lane Houk

Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not …

If Your Most Important Page Is Terrible, Then That Is Not Good For SEO Read More »

Google Adds 2 New Metrics To GA4 Reports

SEO / By Lane Houk

Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average session duration are now available in Explorations and Reporting Customization in …

Google Adds 2 New Metrics To GA4 Reports Read More »

Stay Ahead: Unraveling the New GBP Appeal Process for Agencies

Mastering the Digital Labyrinth: How to Navigate Google’s Core Updates and Leverage the Power of E-E-A-T in Your Agency’s SEO Strategy

Local Ranking Factors for 2023 Discussed by Experts, Lane Houk and Darren Shaw, on Live Interview

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources

Best Practices: Great PowerPoint or Google Slides Presentation Design

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

If Your Most Important Page Is Terrible, Then That Is Not Good For SEO

Google Adds 2 New Metrics To GA4 Reports

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