Masterclass Episode | January 31 | SEO Trends for 2023
January 2023 Masterclass Slide Deck Local Ranking Factors Google Sheet/Pie Chart (editable) Google Search Central Podcast Episode Transcript Optimizing your crawling and indexing
SEO
Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust
Ushering in the era of EEAT | E-A-T gets an extra E for Experience If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. …
Best Practices: The Content Marketing Hub | Library of Content Marketing Resources
Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check …
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![20 Great Examples of PowerPoint Presentation Design [+ Templates]](https://themarketingcoe.com/wp-content/uploads/2022/12/20-Great-Examples-of-PowerPoint-Presentation-Design-Templates.jpegkeepProtocol.jpeg)
Best Practices: Great PowerPoint or Google Slides Presentation Design
What makes a good PowerPoint or Google Slides presentation? When it comes to PowerPoint or Google Slides presentation design, there’s no shortage of avenues you can take. This is a very informative post from HubSpot that goes into best practices for presentations and provides some great examples that you can follow!
Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers
What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with …
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Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T
Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise, …
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If Your Most Important Page Is Terrible, Then That Is Not Good For SEO
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not …
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Google Adds 2 New Metrics To GA4 Reports
Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average session duration are now available in Explorations and Reporting Customization in …
Google Discover performance reports improve accuracy
Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report …
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Skai Named #1 Search Engine Marketing and Social Media Marketing Provider to Digital Commerce 360’s Top 1000 Retailers
Today, Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran company’s ongoing value and innovation since …
