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Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

Ushering in the era of EEAT | E-A-T gets an extra E for Experience¬†¬† If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. …

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Best practices to demonstrate Google E-A-T

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with …

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The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.

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