News

website conversion optimization best practices

From Visitors to Customers: Mastering the Art of Website Conversion Optimization | Best Practices

Website Conversion Optimization: Proven Strategies for Marketing Agencies to Increase Client Revenue Website conversion optimization is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. As a marketing agency, it’s important to understand the benefits and strategies of website conversion …

From Visitors to Customers: Mastering the Art of Website Conversion Optimization | Best Practices Read More »

Google EEAT - skating to where the puck is going

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

Ushering in the era of EEAT | E-A-T gets an extra E for Experience   If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. …

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust Read More »

The Content Marketing Hub 2.0, A Free Library of Content Marketing Resources for 2021

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources

Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check …

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources Read More »

Best practices to demonstrate Google E-A-T

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with …

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers Read More »

Google EAT and the Helpful Content Update Masterclass

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise, …

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T Read More »

AdLift wins SEO and Content Marketing duties of Wingreensworld.com

AdLift wins SEO and Content Marketing duties of Wingreensworld.com

AdLift, a global digital marketing agency has won the SEO, Content Marketing and Content Writing mandate for packaged foods company Wingreens Farms Pvt. Ltd. The account was won in a multi-agency pitch. Wingreens World has a coming together of India’s most loved new-age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest. It …

AdLift wins SEO and Content Marketing duties of Wingreensworld.com Read More »

How This Leading Bristol-Based SEO And Digital Marketing Agency Has Helped Its Clients Grow More Than 371% Since The Pandemic

How This Leading Bristol-Based SEO And Digital Marketing Agency Has Helped Its Clients Grow More Than 371% Since The Pandemic

The SEO agency has cracked the algorithm that allows it to help clients thrive in the online space. Since the first pandemic lockdown kicked in, many brick-and-mortar stores went online. However, the increased competition and lack of technical proficiency has made many businesses unable to get much traction and subsequently give up. This is where …

How This Leading Bristol-Based SEO And Digital Marketing Agency Has Helped Its Clients Grow More Than 371% Since The Pandemic Read More »

How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market

How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market

Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving business. The majority of customers search online for almost all their needs, and the narrative has shifted to customers taking complete control of their purchasing journey and decision-making. Moreover, it allows companies …

How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market Read More »

Thank You To Our Sponsors

About Us

The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.

Scroll to Top