Whitespark Founder Gives Preview of the 2023 Google Map Pack Ranking Factors in Live Interview on Marketing Center of Excellence The Marketing Center of Excellence is excited to announce its latest episode featuring a live interview with Darren Shaw, Founder of Whitespark. The episode explores the 2023 Local Ranking Factors for Google Map Pack rankings, …
The Six Sigma Approach to Marketing Agency Excellence Six Sigma for Marketing Agencies: This is meant to provide a fairly comprehensive resource for marketing agencies looking for ideas and resources on improving quality and predictability in your agency. There are several tools and frameworks that are listed below as well. These tools and frameworks can …
Website Conversion Optimization: Proven Strategies for Marketing Agencies to Increase Client Revenue Website conversion optimization is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. As a marketing agency, it’s important to understand the benefits and strategies of website conversion …
Ushering in the era of EEAT | E-A-T gets an extra E for Experience If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. …
Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check …
Best Practices: The Content Marketing Hub | Library of Content Marketing Resources Read More »
![20 Great Examples of PowerPoint Presentation Design [+ Templates]](https://themarketingcoe.com/wp-content/uploads/2022/12/20-Great-Examples-of-PowerPoint-Presentation-Design-Templates.jpegkeepProtocol.jpeg)
What makes a good PowerPoint or Google Slides presentation? When it comes to PowerPoint or Google Slides presentation design, there’s no shortage of avenues you can take. This is a very informative post from HubSpot that goes into best practices for presentations and provides some great examples that you can follow!
What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with …
Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers Read More »
Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise, …
Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T Read More »
AdLift, a global digital marketing agency has won the SEO, Content Marketing and Content Writing mandate for packaged foods company Wingreens Farms Pvt. Ltd. The account was won in a multi-agency pitch. Wingreens World has a coming together of India’s most loved new-age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest. It …
AdLift wins SEO and Content Marketing duties of Wingreensworld.com Read More »
The SEO agency has cracked the algorithm that allows it to help clients thrive in the online space. Since the first pandemic lockdown kicked in, many brick-and-mortar stores went online. However, the increased competition and lack of technical proficiency has made many businesses unable to get much traction and subsequently give up. This is where …
The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.
