Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving business. The majority of customers search online for almost all their needs, and the narrative has shifted to customers taking complete control of their purchasing journey and decision-making. Moreover, it allows companies …
As marketers plan to increase budgets next year and prioritize investments like social media and martech, according to eMarketer, The Honey Pot Company, a feminine wellness brand, remains bullish on its organic social media strategy. “The organic channel has been a space where we can really let the brand voice come to life and give our …
Why a feminine wellness brand is prioritizing its organic social media strategy Read More »
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not …
If Your Most Important Page Is Terrible, Then That Is Not Good For SEO Read More »
Medium Rare capped off a stellar night last Friday at the International Content Marketing Awards in the UK, taking home trophies in seven categories. Foremost among the wins was the Grand Prix award for Large Agency of the Year. Hosted by the Content Marketing Association, the 2022 awards saw a record number of entries submitted …
Medium Rare scoops 7 awards at International Content Marketing Awards 2022 Read More »
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year In the rapidly evolving world of digital trends, every year brings something new and exciting for consumers and marketers. The year 2022 saw many such trends that captured …
From Web 3.0 to Metaverse: 10 digital trends that defined 2022 Read More »
From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive …
New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023 Read More »
Here are four free marketing hacks most first-time entrepreneurs gravely underestimate and underutilize, plus a fifth bonus hack that can make you millions. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I …
4 Free Marketing Hacks Most First-Time Entrepreneurs Fail to Utilize Read More »
Video marketing is one of the most efficient ways to connect with customers and promote your eCommerce business. It’s an engaging way to show off your products, services and build trust with potential and current customers. Jorge Zuñiga Blanco, a seasoned business professional and marketing expert, explores the value of video marketing for eCommerce businesses. Video …
Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses Read More »
Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average session duration are now available in Explorations and Reporting Customization in …
Our digitally connected world now requires that things be done a little differently. Marketing now isn’t something done on the paper, it’s online now. So is the rest of the world. Competing on a platform as large as the internet for an attention span that is receding means that only one can be king. One …
Google adverts for the win: ace the digital marketing with GHC Read More »
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