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Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with […]

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Google EAT and the Helpful Content Update Masterclass

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

Podcast, Content Marketing, Marketing Best Practices, Marketing Strategy, News, SEO / Lane Houk

Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise,

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T Read More »

AdLift wins SEO and Content Marketing duties of Wingreensworld.com

Content Marketing / Lane Houk

AdLift, a global digital marketing agency has won the SEO, Content Marketing and Content Writing mandate for packaged foods company Wingreens Farms Pvt. Ltd. The account was won in a multi-agency pitch. Wingreens World has a coming together of India’s most loved new-age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest. It

AdLift wins SEO and Content Marketing duties of Wingreensworld.com Read More »

How This Leading Bristol-Based SEO And Digital Marketing Agency Has Helped Its Clients Grow More Than 371% Since The Pandemic

Digital Marketing / Lane Houk

The SEO agency has cracked the algorithm that allows it to help clients thrive in the online space. Since the first pandemic lockdown kicked in, many brick-and-mortar stores went online. However, the increased competition and lack of technical proficiency has made many businesses unable to get much traction and subsequently give up. This is where

How This Leading Bristol-Based SEO And Digital Marketing Agency Has Helped Its Clients Grow More Than 371% Since The Pandemic Read More »

How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market

Marketing Best Practices / Lane Houk

Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving business. The majority of customers search online for almost all their needs, and the narrative has shifted to customers taking complete control of their purchasing journey and decision-making. Moreover, it allows companies

How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market Read More »

Why a feminine wellness brand is prioritizing its organic social media strategy

Marketing Strategy / Lane Houk

As marketers plan to increase budgets next year and prioritize investments like social media and martech, according to eMarketer, The Honey Pot Company, a feminine wellness brand, remains bullish on its organic social media strategy. “The organic channel has been a space where we can really let the brand voice come to life and give our

Why a feminine wellness brand is prioritizing its organic social media strategy Read More »

If Your Most Important Page Is Terrible, Then That Is Not Good For SEO

SEO / Lane Houk

Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not

If Your Most Important Page Is Terrible, Then That Is Not Good For SEO Read More »

Medium Rare scoops 7 awards at International Content Marketing Awards 2022

Content Marketing / Lane Houk

Medium Rare capped off a stellar night last Friday at the International Content Marketing Awards in the UK, taking home trophies in seven categories. Foremost among the wins was the Grand Prix award for Large Agency of the Year. Hosted by the Content Marketing Association, the 2022 awards saw a record number of entries submitted

Medium Rare scoops 7 awards at International Content Marketing Awards 2022 Read More »

From Web 3.0 to Metaverse: 10 digital trends that defined 2022

Digital Marketing / Lane Houk

The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year In the rapidly evolving world of digital trends, every year brings something new and exciting for consumers and marketers. The year 2022 saw many such trends that captured

From Web 3.0 to Metaverse: 10 digital trends that defined 2022 Read More »

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023

Content Marketing / Lane Houk

From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023 Read More »

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

AdLift wins SEO and Content Marketing duties of Wingreensworld.com

How This Leading Bristol-Based SEO And Digital Marketing Agency Has Helped Its Clients Grow More Than 371% Since The Pandemic

How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market

Why a feminine wellness brand is prioritizing its organic social media strategy

If Your Most Important Page Is Terrible, Then That Is Not Good For SEO

Medium Rare scoops 7 awards at International Content Marketing Awards 2022

From Web 3.0 to Metaverse: 10 digital trends that defined 2022

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023

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