Marketing Strategy

Mastering the Digital Labyrinth: How to Navigate Google’s Core Updates and Leverage the Power of E-E-A-T in Your Agency’s SEO Strategy

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Understanding Google Core Updates… What are they anyways? In today’s digital landscape, which sometimes feels a lot more like a labyrinth, understanding Google’s frequent algorithm shifts is paramount for marketers. As the digital giant continually refines its search systems, agency’s must adapt to stay relevant and keep SEO results trending in the right direction in …

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The Ultimate Best Practices Guide to Achieving Success by Deploying a Strategic Process to Approaching Failures

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By Lane Houk In the dynamic business world, leadership is often challenged to navigate through failures. Renowned leadership guru John Maxwell has a profound saying: “You can go from failure to success, but you can never go from excuses to success.” Embracing failure is an essential ingredient of success and a hallmark of effective leadership. …

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Google EEAT - skating to where the puck is going

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

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Ushering in the era of EEAT | E-A-T gets an extra E for Experience   If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. …

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The Content Marketing Hub 2.0, A Free Library of Content Marketing Resources for 2021

Best Practices: The Content Marketing Hub | Library of Content Marketing Resources

Content Marketing, Marketing Best Practices, Marketing Strategy, SEO / By

Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check …

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Best practices to demonstrate Google E-A-T

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

SEO, Content Marketing, Digital Marketing, Google News, Marketing Best Practices, Marketing Strategy, News / By

What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with …

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Google EAT and the Helpful Content Update Masterclass

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

Podcast, Content Marketing, Marketing Best Practices, Marketing Strategy, News, SEO / By

Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise, …

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Why a feminine wellness brand is prioritizing its organic social media strategy

Why a feminine wellness brand is prioritizing its organic social media strategy

Marketing Strategy / By

As marketers plan to increase budgets next year and prioritize investments like social media and martech, according to eMarketer, The Honey Pot Company, a feminine wellness brand, remains bullish on its organic social media strategy. “The organic channel has been a space where we can really let the brand voice come to life and give our …

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Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Marketing Strategy / By

Video marketing is one of the most efficient ways to connect with customers and promote your eCommerce business. It’s an engaging way to show off your products, services and build trust with potential and current customers. Jorge Zuñiga Blanco, a seasoned business professional and marketing expert, explores the value of video marketing for eCommerce businesses. Video …

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The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies

The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies

Marketing Strategy / By

The Boss Level Agency’s marketing strategists provide in-depth analysis and solutions tailored to each client’s needs, yielding cost-efficiency and higher ROI Statistics show that 50% of small businesses fail within five years of launch, and one of the largest factors for failure is poor marketing. The Boss Level Agency is helping businesses of all sizes and scopes, …

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A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza

A look at Coke’s World Cup marketing strategy with senior marketing

Marketing Strategy / By

Many of the world’s most influential brands are competing to win over consumers while Qatar hosts the World Cup, soccer’s premier event and a unique opportunity for these brands to get their messages across. One such brand is Coca-Cola. Digiday spoke with Javier Meza, Coca-Cola’s svp of marketing for Latin America, who explained what the …

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