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Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. The Japan-based agency holding group launched its gaming arm, aptly named Dentsu Gaming, in September 2021. By hiring Koning, a veteran game-industry executive with ample agency experience, the company has taken its next significant …

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The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies

Marketing Strategy / By Lane Houk

The Boss Level Agency’s marketing strategists provide in-depth analysis and solutions tailored to each client’s needs, yielding cost-efficiency and higher ROI Statistics show that 50% of small businesses fail within five years of launch, and one of the largest factors for failure is poor marketing. The Boss Level Agency is helping businesses of all sizes and scopes, …

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Google Discover performance reports improve accuracy

SEO / By Lane Houk

Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report …

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Artificial Intelligence will drive the future of content marketing

Content Marketing / By Lane Houk

Digital Marketing, backed by technological breakthroughs, has come a long way in changing the world around us. As a result, artificial technology, machine learning, and automation are at the heart of every business across industries. And the world of marketing is no exception. AI and ML are crucial in helping brand managers make strategic decisions. …

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Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

Digital Marketing / By Lane Houk

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels -Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers marketers to acquire, grow, and retain customers …

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A look at Coke’s World Cup marketing strategy with senior marketing

Marketing Strategy / By Lane Houk

Many of the world’s most influential brands are competing to win over consumers while Qatar hosts the World Cup, soccer’s premier event and a unique opportunity for these brands to get their messages across. One such brand is Coca-Cola. Digiday spoke with Javier Meza, Coca-Cola’s svp of marketing for Latin America, who explained what the …

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For Philadelphia Agency, Marketing Best Practices Means Accessible Web Design

Marketing Best Practices / By Lane Houk

It’s been 32 years since the passage of the American Disabilities Act (ADA), yet today only 2% of all websites meet best practice accessibility guidelines. “Despite our digitally-dependent world, people with disabilities are having a hard time accessing information and services online,“ said Ben LeDonni, CEO and Founder of Creative MMS. “Not only is that …

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Content Marketing Using AI: Putting Jasper to the Test

Content Marketing / By Lane Houk

As content marketing becomes the way that companies market these days, finding content can be a challenge. Printers, in particular, face this challenge on two fronts. First, printers aren’t writers. Second, the industry is highly technical. Content that is both well written and reflects knowledge of the industry isn’t easy to come by. A couple of …

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Skai Named #1 Search Engine Marketing and Social Media Marketing Provider to Digital Commerce 360’s Top 1000 Retailers

SEO / By Lane Houk

Today, Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran company’s ongoing value and innovation since …

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What Opportunities can Digital Marketing Unlock for BFSI Service Providers?

Digital Marketing / By Lane Houk

BFSI is a collective abbreviation for Banking, Financial Services, and Insurance Service Providers. A crucial sector witnessing rapid growth and expansion, Financial Services in India have undergone significant transformation over the last decade. Also, the emergence of Fintech players has altered the face of this industry, making it far more competitive, diverse, and multi-faceted. With …

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Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies

Google Discover performance reports improve accuracy

Artificial Intelligence will drive the future of content marketing

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

A look at Coke’s World Cup marketing strategy with senior marketing

For Philadelphia Agency, Marketing Best Practices Means Accessible Web Design

Content Marketing Using AI: Putting Jasper to the Test

Skai Named #1 Search Engine Marketing and Social Media Marketing Provider to Digital Commerce 360’s Top 1000 Retailers

What Opportunities can Digital Marketing Unlock for BFSI Service Providers?

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