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Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Video marketing is one of the most efficient ways to connect with customers and promote your eCommerce business. It’s an engaging way to show off your products, services and build trust with potential and current customers. Jorge Zuñiga Blanco, a seasoned business professional and marketing expert, explores the value of video marketing for eCommerce businesses. Video […]

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Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. The Japan-based agency holding group launched its gaming arm, aptly named Dentsu Gaming, in September 2021. By hiring Koning, a veteran game-industry executive with ample agency experience, the company has taken its next significant

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The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies

The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies

The Boss Level Agency’s marketing strategists provide in-depth analysis and solutions tailored to each client’s needs, yielding cost-efficiency and higher ROI Statistics show that 50% of small businesses fail within five years of launch, and one of the largest factors for failure is poor marketing. The Boss Level Agency is helping businesses of all sizes and scopes,

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Google Discover performance reports improve accuracy

Google Discover performance reports improve accuracy

Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report

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Artificial Intelligence will drive the future of content marketing

Artificial Intelligence will drive the future of content marketing

Digital Marketing, backed by technological breakthroughs, has come a long way in changing the world around us. As a result, artificial technology, machine learning, and automation are at the heart of every business across industries. And the world of marketing is no exception. AI and ML are crucial in helping brand managers make strategic decisions.

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Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels -Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers marketers to acquire, grow, and retain customers

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A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza

A look at Coke’s World Cup marketing strategy with senior marketing

Many of the world’s most influential brands are competing to win over consumers while Qatar hosts the World Cup, soccer’s premier event and a unique opportunity for these brands to get their messages across. One such brand is Coca-Cola. Digiday spoke with Javier Meza, Coca-Cola’s svp of marketing for Latin America, who explained what the

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For Philadelphia Agency, Marketing Best Practices Means Accessible Web Design

For Philadelphia Agency, Marketing Best Practices Means Accessible Web Design

It’s been 32 years since the passage of the American Disabilities Act (ADA), yet today only 2% of all websites meet best practice accessibility guidelines. “Despite our digitally-dependent world, people with disabilities are having a hard time accessing information and services online,“ said Ben LeDonni, CEO and Founder of Creative MMS. “Not only is that

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