The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year In the rapidly evolving world of digital trends, every year brings something new and exciting for consumers and marketers. The year 2022 saw many such trends that captured […]
From Web 3.0 to Metaverse: 10 digital trends that defined 2022 Read More »
From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive
New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023 Read More »
Here are four free marketing hacks most first-time entrepreneurs gravely underestimate and underutilize, plus a fifth bonus hack that can make you millions. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I
4 Free Marketing Hacks Most First-Time Entrepreneurs Fail to Utilize Read More »
Video marketing is one of the most efficient ways to connect with customers and promote your eCommerce business. It’s an engaging way to show off your products, services and build trust with potential and current customers. Jorge Zuñiga Blanco, a seasoned business professional and marketing expert, explores the value of video marketing for eCommerce businesses. Video
Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses Read More »
Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average session duration are now available in Explorations and Reporting Customization in
Google Adds 2 New Metrics To GA4 Reports Read More »
Our digitally connected world now requires that things be done a little differently. Marketing now isn’t something done on the paper, it’s online now. So is the rest of the world. Competing on a platform as large as the internet for an attention span that is receding means that only one can be king. One
Google adverts for the win: ace the digital marketing with GHC Read More »
Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. The Japan-based agency holding group launched its gaming arm, aptly named Dentsu Gaming, in September 2021. By hiring Koning, a veteran game-industry executive with ample agency experience, the company has taken its next significant
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media Read More »
The Boss Level Agency’s marketing strategists provide in-depth analysis and solutions tailored to each client’s needs, yielding cost-efficiency and higher ROI Statistics show that 50% of small businesses fail within five years of launch, and one of the largest factors for failure is poor marketing. The Boss Level Agency is helping businesses of all sizes and scopes,
The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies Read More »
Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report
Google Discover performance reports improve accuracy Read More »
Digital Marketing, backed by technological breakthroughs, has come a long way in changing the world around us. As a result, artificial technology, machine learning, and automation are at the heart of every business across industries. And the world of marketing is no exception. AI and ML are crucial in helping brand managers make strategic decisions.
Artificial Intelligence will drive the future of content marketing Read More »
The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.
