Many of the world’s most influential brands are competing to win over consumers while Qatar hosts the World Cup, soccer’s premier event and a unique opportunity for these brands to get their messages across. One such brand is Coca-Cola. Digiday spoke with Javier Meza, Coca-Cola’s svp of marketing for Latin America, who explained what the […]
A look at Coke’s World Cup marketing strategy with senior marketing Read More »
It’s been 32 years since the passage of the American Disabilities Act (ADA), yet today only 2% of all websites meet best practice accessibility guidelines. “Despite our digitally-dependent world, people with disabilities are having a hard time accessing information and services online,“ said Ben LeDonni, CEO and Founder of Creative MMS. “Not only is that
For Philadelphia Agency, Marketing Best Practices Means Accessible Web Design Read More »
As content marketing becomes the way that companies market these days, finding content can be a challenge. Printers, in particular, face this challenge on two fronts. First, printers aren’t writers. Second, the industry is highly technical. Content that is both well written and reflects knowledge of the industry isn’t easy to come by. A couple of
Content Marketing Using AI: Putting Jasper to the Test Read More »
Today, Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran company’s ongoing value and innovation since
BFSI is a collective abbreviation for Banking, Financial Services, and Insurance Service Providers. A crucial sector witnessing rapid growth and expansion, Financial Services in India have undergone significant transformation over the last decade. Also, the emergence of Fintech players has altered the face of this industry, making it far more competitive, diverse, and multi-faceted. With
What Opportunities can Digital Marketing Unlock for BFSI Service Providers? Read More »
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