Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google.

We covered the following topics:

• Recap of the Helpful Content Update
• E-A-T – Expertise, Authority, Trust
• Implementing Authorship in your strategy
• Live Demo – Developing Killer Content using On-Page.ai

What is the Google Helpful Content Update?

• Termed the “Helpful Content Update” which rolled out in late August/September 
• The update will use a new “helpfulness” metric to rank content. 
• The update will be rolled out gradually, with Google saying it could take “several months” for the full effects to be felt.
• The update is the latest in a series of algorithm changes designed to improve the quality of search results.
• Google has said that the new update is not about punishing low-quality content, but rather about promoting helpful content.

Helpful Content is “people-first content” that demonstrates E-A-T

• • Write your content for 3 audiences:
    • The target audience
    • A manual quality rater
    • The bot
  • We all know great content when we read/see it

How do you demonstrate EAT?

• • • Expertise
    • Authority
    • Trust

“For example, one of several factors we use to help determine this is understanding if other prominent websites link or refer to the content. This has often proven to be a good sign that the information is well trusted.”

Often, people will ask, “How do I demonstrate expertise when I write an article or press release?”

One way to demonstrate expertise when writing an article or press release is to use clear and accurate language. This means using terms and concepts correctly and providing sufficient detail to fully explain the topic you are writing about. It can also be helpful to include references to reliable sources, such as research studies or other expert opinions, to support your claims. Additionally, you can try to provide unique insights or perspectives on the topic to show that you have a deep understanding of it. Another way to demonstrate expertise is to be concise and organized in your writing so that your points are easy to follow and understand. This can help to make your writing more engaging and compelling for the reader.

Another common question that follows is, “How do show that I am an authority when writing a blog article?”

One way to show that you are an authority when writing a blog article is to focus on a specific topic or area of expertise where you have a good deal of knowledge and experience. This can help to establish your credibility and show readers that you are an expert in your field. You can also try to provide unique insights or perspectives on the topic to show that you have a deep understanding of it. Additionally, you can include references to reliable sources, such as research studies or other expert opinions, to support your claims. It can also be helpful to use clear and accurate language, and to be concise and organized in your writing, to make your points easy to follow and understand. By doing these things, you can help to establish yourself as an authority on the topic you are writing about.

Some special tips for being seen as an authority and expert when writing articles include:

1. Choose a specific topic or area of expertise to focus on, and make sure you have a deep understanding of it. This will help to establish your credibility and show readers that you are an expert in your field.
2. Provide unique insights or perspectives on the topic to show that you have a deep understanding of it. This can help to make your writing more engaging and interesting for the reader.
3. Use clear and accurate language, and avoid using technical terms or jargon unless they are necessary and you are sure the reader will understand them. This will help to make your writing more accessible and easy to follow.
4. Include references to reliable sources, such as research studies or other expert opinions, to support your claims. This will help to establish your credibility and show that your writing is well-researched and based on facts.
5. Be concise and organized in your writing, and try to make your points in a clear and logical order. This will help to make your writing more engaging and easier to follow.

By following these tips, you can help to establish yourself as an authority and expert when writing articles.

If you would like to watch our full episode of this Masterclass, our replay is available below or on our YouTube channel @themarketingcoe

You can also listen to our podcast on Spotify, Google Podcasts, Amazon Music, Apple Podcasts, Stitcher and Podcast.co.