December 9, 2022

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with […]

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Google EAT and the Helpful Content Update Masterclass

Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T

Podcast, Content Marketing, Marketing Best Practices, Marketing Strategy, News, SEO / Lane Houk

Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise,

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The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.