News

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023

Content Marketing /

From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive […]

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023 Read More »

4 Free Marketing Hacks Most First-Time Entrepreneurs Fail to Utilize

4 Free Marketing Hacks Most First-Time Entrepreneurs Fail to Utilize

Marketing Best Practices /

Here are four free marketing hacks most first-time entrepreneurs gravely underestimate and underutilize, plus a fifth bonus hack that can make you millions. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I

4 Free Marketing Hacks Most First-Time Entrepreneurs Fail to Utilize Read More »

Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Marketing Strategy /

Video marketing is one of the most efficient ways to connect with customers and promote your eCommerce business. It’s an engaging way to show off your products, services and build trust with potential and current customers. Jorge Zuñiga Blanco, a seasoned business professional and marketing expert, explores the value of video marketing for eCommerce businesses. Video

Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses Read More »

Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

Marketing Best Practices /

Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. The Japan-based agency holding group launched its gaming arm, aptly named Dentsu Gaming, in September 2021. By hiring Koning, a veteran game-industry executive with ample agency experience, the company has taken its next significant

Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media Read More »

The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies

The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies

Marketing Strategy /

The Boss Level Agency’s marketing strategists provide in-depth analysis and solutions tailored to each client’s needs, yielding cost-efficiency and higher ROI Statistics show that 50% of small businesses fail within five years of launch, and one of the largest factors for failure is poor marketing. The Boss Level Agency is helping businesses of all sizes and scopes,

The Boss Level Agency Helps Businesses Thrive with 100% Custom Marketing Strategies Read More »

Google Discover performance reports improve accuracy

Google Discover performance reports improve accuracy

SEO /

Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report

Google Discover performance reports improve accuracy Read More »

Artificial Intelligence will drive the future of content marketing

Artificial Intelligence will drive the future of content marketing

Content Marketing /

Digital Marketing, backed by technological breakthroughs, has come a long way in changing the world around us. As a result, artificial technology, machine learning, and automation are at the heart of every business across industries. And the world of marketing is no exception. AI and ML are crucial in helping brand managers make strategic decisions.

Artificial Intelligence will drive the future of content marketing Read More »

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

Digital Marketing /

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels -Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers marketers to acquire, grow, and retain customers

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday Read More »

Thank You To Our Sponsors

Quick Links

Follow the Marketing Center of Excellence on Google News

About Us

The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.

Contact Us

Get In Touch
Facebook Twitter Instagram Linkedin Product-hunt Spotify Google Amazon Youtube
Scroll to Top