The Six Sigma Approach to Marketing Agency Excellence Six Sigma for Marketing Agencies: This is meant to provide a fairly comprehensive resource for marketing agencies looking for ideas and resources on improving quality and predictability in your agency. There are several tools and frameworks that are listed below as well. These tools and frameworks can […]
Website Conversion Optimization: Proven Strategies for Marketing Agencies to Increase Client Revenue Website conversion optimization is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. As a marketing agency, it’s important to understand the benefits and strategies of website conversion
Ushering in the era of EEAT | E-A-T gets an extra E for Experience If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T.
Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check
Best Practices: The Content Marketing Hub | Library of Content Marketing Resources Read More »
![20 Great Examples of PowerPoint Presentation Design [+ Templates]](https://themarketingcoe.com/wp-content/uploads/2022/12/20-Great-Examples-of-PowerPoint-Presentation-Design-Templates.jpegkeepProtocol.jpeg)
What makes a good PowerPoint or Google Slides presentation? When it comes to PowerPoint or Google Slides presentation design, there’s no shortage of avenues you can take. This is a very informative post from HubSpot that goes into best practices for presentations and provides some great examples that you can follow!
Best Practices: Great PowerPoint or Google Slides Presentation Design Read More »
What Are E-A-T and YMYL in SEO? According to Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” These are three criteria that are incredibly important for determining the quality of a website. YMYL, on the other hand, stands for “Your Money or Your Life,” and is a term used to describe websites that deal with
Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers Read More »
Want to know more about helpful content and the new strategies that are working? In this inaugural Masterclass, we discussed the recent core algorithm update recently announced by Google and termed the “Helpful Content Update” by the PR team at Google. We covered the following topics: Recap of the Helpful Content Update E-A-T – Expertise,
Google Helpful Content Update | How to Create Killer Content that Demonstrates E-A-T Read More »
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving business. The majority of customers search online for almost all their needs, and the narrative has shifted to customers taking complete control of their purchasing journey and decision-making. Moreover, it allows companies
Here are four free marketing hacks most first-time entrepreneurs gravely underestimate and underutilize, plus a fifth bonus hack that can make you millions. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I
4 Free Marketing Hacks Most First-Time Entrepreneurs Fail to Utilize Read More »
Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. The Japan-based agency holding group launched its gaming arm, aptly named Dentsu Gaming, in September 2021. By hiring Koning, a veteran game-industry executive with ample agency experience, the company has taken its next significant
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media Read More »
The Marketing Center of Excellence (MCoE) is a community of independent marketing agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their respective agencies.
